Page 12 - Drambuie case study

Production Joint Venture

In April 2001 Drambuie joined with whisky distiller

Glenmorangie to form ‘Glenaird’ a joint venture which saw

Drambuie closing its bottling plant at Kirkliston and

relocating production four miles away to Glenmorangie’s

state of the art bottling plant at Broxburn.

Both companies gained from the venture. Drambuie

substantially streamlined its operations and reduced costs

with the closure of its 100 employee plant whilst gaining

access to a state of the art bottling company which

produces premium brands whilst Glenmorangie maximized

the use of its assets through increased capacity. In addition

Glenaird catered for the supply requirements of both

companies, from whisky sourcing to bottling, warehousing

and logistics. Drambuie however, would remain a private

company, controlling its own marketing and distribution.