Page 68 - PRAGMATIC STRATEGY

3. Identify the factors that influenced Nissan's strategy in

developing its Sunderland operations

Your answer ought to examine the following points:

1: the availability of government grants

2: the supply of skilled but low cost labour

3: the transport and communications infrastructure

4: the actions of competitors

5: Globalisation

The Japanese can make cars as well as anybody. However, with the strong yen
they're at a significant disadvantage when compared with rivals selling cars in
dollars, euros or pounds not to mention transportation costs and economies of
scale and scope.

For Nissan investment and production in growth markets around the world
will probably continue even if the yen were to fall in value. Simply put if