Page 2 - The Case Lab Book

INDEX

1: Introduction 4

2: Case Method 6

I. The Case Method 11

II. How to Read a Case Study 25
III. Case Analysis 74
IV. Industry Analysis 91

V. The Report – Answer 195
VI. Case Structure 202
VII. Armchair Case Studies 98
VIII. The Teaching Note 285

IX. Case Assignment 288
X. Individual and Group 310

XI. Case Use
XII. Case Summary 317

3: Focus Case Studies 321

I. Ice Breaker Case – BCG case 335
II. Phissons 350

III. Nurofen
IV. Turing and Shkreli 381
V. The Newsroom of the future

VI. Charlie Bigham
VII. RBS
VIII. Fake Ruby – Cooking the Books
IX. Duff McKagan

X. Tesco Fraud
XI. Co-O-operative Bank Failure