Page 355 - The Case Lab Book
P. 355

R&D

               Production

               Marketing
               HRM



               Shareholder/Stakeholder





               How would you VOTE over the question of Proxydychromil?



               What justification do you have for supporting your position?





               Michael Blackthorn was in his office when he received an

               urgent request from his chief research officer for an
               immediate meeting.



               Some twenty minutes later Kline, the CRO arrived and

               turned Blackthorn’s life upside down by posing a moral

               dilemma that would challenge him both as a man and as a

               corporate executive.



                  We got the research wrong we were looking at the short term – three years, but after five years
                                                  deaths will start to occur!

                    Statistically are the number of deaths within acceptable


                                               industry standards?


                                                           YES!
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