Page 487 - The Case Lab Book

For newspapers:

inventory = available pages

and the more inventory then the more adverts. In the

newspaper industry it is generally accepted that only 50% of

adverts in newspapers will be effective. The problem is which

50%?

The potential of the Internet offer is that of infinite inventory

and 24 hour rolling news.

Moreover, web advertisers know which ads are seen as digital

media gives greater information on who read it, how long they

looked at it, where they were from etc. But simply putting
more ads on a newspaper web site - just annoys people.

Ad Blocking

Ad blockers are free programmes that block ads on a web

page essentially turning them off and allowing a better quality

reading experience. It has been estimated that ad blocking will
cost the industry $22bn in 2015

(https://blog.pagefair.com/2015/ad-blocking-report/).

AdBlock Plus is one of the most popular free adblockers
available for Firefox, Chrome, Opera, Safari, Android and