Page 545 - The Case Lab Book

- Effective barriers to entry

Opportunities Threats
- global markets - Ethics policy or lack of one
- developed country approval
- global expansion

Withdraw Proxydychromil

Strengths Weaknesses
- Well established company - No ethics policy
- international (local) coverage
- Financial strength

Opportunities Threats
- Market needs this drug - Financial meltdown
- national/international
coverage