Page 556 - The Case Lab Book

Teaching Guide

This case study has been developed to be distributed to students through PC, iPad,

iPhone or other mobile devices. Its architecture is multimedia based and designed
for classroom and/or individual self-directed learning.

Please access the accompanying electronic case study and teaching guide

The password to enter the system is: imp

Case Usage

The case was developed and used with both under graduate and post
graduate students on Marketing, Strategy and Finance courses. It is a case
designed to be used as an examination or coursework case or to allow in-

class work to be carried out and discussion to be developed in general or
through specific role allocation. It is a story that most people have had
some experience of and strong feeling can develop.

Students should be asked to evaluate the role Shkreli plays and the use he
makes of finance to aid the exploitation of the opportunities he perceives in
the environment.

LEARNING OBJECTIVES

- Appreciate the mechanism of ‘shorting’
- Appreciate the role and function of the CEO in strategy development

OUTCOMES

- Apply financial analysis to business scenarios
- Produce a market assessment on fraud in the drugs industry