Page 776 - The Case Lab Book

The e-resource case method (Diagram 2) calls for the appreciation of the following
elements:

PASSIVE (Lecturer Driven)

Here the case methodology is of the traditional Harvard model where the student is to a
great extent a passive recipient.

Commitment

If the objective is to produce effective teaching then commitment on the part of the lecturer
to achieve this is high, particularly if the approach is through the creation and development
of case development and use which calls for a greater input and maintenance of the
resources. Furthermore, this has clear resource implications for the institution which may
need a clarification of the institution’s commitment to this approach. Likewise, if the case
study is a ‘live’ one the target company is likely to be heavily involved e.g. video
interviews, worked examples, access to operational systems, use of past and current
marketing analysis etc.