Page 54 - Fisherman's Friend Teaching Note
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Bibliography





                     1.  How To Make Family Business Succession Successful
                         https://www.forbes.com/sites/nextavenue/2019/01/22/how-to-make-
                         family-business-succession-successful/ Accessed 08 2019
                     2.  Succession Planning For Family Business: Who Will Lead When You
                         Retire?
                         https://www.forbes.com/sites/forbescoachescouncil/2018/08/24/successio
                         n-planning-for-family-business-who-will-lead-when-you-
                         retire/#59254effe998
                         Accessed 07 08 2019
                     3.  Aaker, D. A. (1991) Managing Brand Equity, New York: Free Press.

                     4.  Keller,  K.  L.  (2003)  Strategy  Brand  Management:  Building,  Measuring,  and
                         Managing Brand Equity, (2ª ed.), New Jersey: Prentice Hall.

                     5.
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