Page 179 - sustainable tourism-- Dr.Aya

entail that the tourist receives sustainable

tourism marketing communication from all

sources, enlisted in Table 5. Also the suppliers

in the tourism value chain have to be

convinced about the merits (for them) of

sustainable tourism‘s development so that

sustainable tourism remains as an on-going

initiative.

6/2 Sources for sustainable tourism

marketing communication

Sultanate of Oman serves as an excellent

example to highlight the collective role of

suppliers in sustainable tourism development.

Oman is working towards encouraging

supplier practices, which are sustainable

because of its firm belief that sustainable

tourism is in ‗national self-interest.‘ Training

programs and awareness raising initiatives are

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