Page 234 - sustainable tourism-- Dr.Aya

focus on reducing the resource destruction,

which occurred consequently while creating

and delivering tourism experience to the

visitors.

The sustainable tourism is contextualized by

―economic prosperity, environmental integrity

and social equity.‖ In other words, these three

considered together comprise the boundaries

of the sustainable tourism. Moreover, these

also account for tourism value chain in the

context of sustainable tourism. World Tourism

Organization has outlined 12 sustainability

indicators for the capacity measurement of

tourism sites. These are ―economic viability,

local prosperity, employment quality, social

equity, visitor fulfilment, local control,

community wellbeing, cultural richness,

physical integrity, biological diversity,

resources efficiency and environmental

purity.‖ There might be certain site-specific

indicators but the aforementioned indicators

can be understood as the general indicators for

sustainability. Taking into consideration the

heritage sites in India it is obvious that much

of the popular sites were constructed in the

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