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● Chapter 1: Discovering Your Personal Brand
1. Definition of personal branding:-

Personal branding is the practice of creating a distinctive image and
reputation for yourself in the minds of others.
It involves developing a clear understanding of who you are, what you stand
for !, and what makes you unique, and communicating that effectively to your
target audience !

The concept of personal branding:

has become increasingly important in today's world, where social media and
the internet have made it easier than ever to build a personal brand and share
it with a wide audience.
With the rise of digital communication, it's now possible to connect with
people all over the world, and personal branding is a way to stand out in a
crowded marketplace and establish yourself as a thought leader in your
industry.

Personal branding is not just about creating a polished image or projecting a
certain persona.