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品牌
Bad News for Nike Makes Lululemon the Better Buy
Nike (NYSE:NKE) has long been the undisputed leader in the global
athletic apparel market, but its recent quarterly results show a business
battling shipping delays, labor shortages, and production shutdowns.
Sales of $12.45 billion in the most recent quarter missed Wall Street
expectations, and the stock price tanked roughly 6% following the news.
Then there's the fast-growing stock market favorite Lululemon Athletica
(NASDAQ:LULU), whose top- and bottom-line beats and higher full-year
guidance have pushed its stock 14% higher since reporting on Sept. 8.
While dealing with the same issues as Nike, Lululemon has a distinct
advantage that lets it handle the negative situation better.
H&M 改革電商 一張包裝紙救救地球
雖然 H&M 電業業務發展相對地其他快時尚較遲起步,但表現甚為積
極,10 月 1 日起品牌的線上訂單將不再採用紙箱,取而代之的是
FSC(森林管理委員會)認證的紙來包裝,這些紙張採用原生紙漿製
成,十分堅刃耐用,其彈性足以讓衣物經得起長途運輸過程。今次
只是 H&M 環保政策的其中一頁,品牌定下目標,希望 2025 年將其
產品中使用的所有包裝轉變為可重複使用、回收或堆肥,可見其決
心。早於 2018 年,H&M 開始以紙袋取替塑膠購物袋,其後更開始
購物袋徵費,2020 年時品牌購物袋的消耗量減少 59%。
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