Page 46 - 2017 April 5 SLC Meeting - Marketing Update_Neat
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MK-9
      Marketing Labor & Expenses by GL Number
     General Marketing Labor & Expenses
      Oct - Feb 2017
     SLC April 5, 2017
      MK-9

        GL Number    Description                                   Actual             Budget             Pacing to Budget
        Labor        Labor                                             $34,474.75        $131,200.00            26.28%
        708.00       Contract Staff                                                        $2,400.00             0.00%
        711.00       Lead services                                       $840.00           $3,700.00            22.70%
        712.00       Directories
        713.00       Subscriptions                                        $79.00            $208.00             37.98%
        714.00       Professional Representation
        714.50       Marketing Consultants
        715.00       Industry seminars                                    $75.00            $464.00             16.16%
        716.00       Dues/memberships                                   $1,655.00          $1,445.00           114.53%
        721.01       Conference - Booth                                 $1,567.32           $200.00            783.66%
        721.02       Conference - Registration/Site
        721.03       Conference-Entertainment
        721.04       Conference - Gifts, etc.
        721.05       Prepaid Marketing - Contra Total
        723.10       MK Travel - Air Fare
        723.11       MK Travel - Taxi                                                        $44.00              0.00%
        723.12       MK Travel - Car Rental
        723.13       MK Travel - Fuel
        723.14       MK Travel - Parking                                  $34.00            $154.00             22.08%
        723.15       MK Travel - Public Transportation
        723.20       MK Travel - Mileage                                 $142.31
        723.21       MK Travel - Tolls                                                        $4.50              0.00%
        723.30       MK Travel - Hotel
        723.31       MK Travel - Empl Meals                               $31.00            $600.00              5.17%
        723.32       MK Travel - Phone
        723.33       MK Travel - Tips
        723.39       MK Travel - Misc.
        731.01       Client Meals
        731.02       Client Entertainment
        731.03       Client Sports Events
        732.01       Client Events                                      $1,000.00           $500.00            200.00%
        732.02       Client Alcoholic beverages                                             $200.00              0.00%
        737.00       Marketing Office Meetings
        741.01       Adv - Directory listings
        741.02       Adv - Magazines
        741.03       Adv - Organizations
        741.04       Client/Community Relations                           $10.00             $39.00             25.64%
        743.01       Contributions - Charitable
        743.02       Contributions - Political                                             $2,500.00             0.00%
        744.00       Client Gifts                                                          $3,332.00             0.00%
        761.00       Photography
        762.00       Printing/Reproduction                                                  $120.00              0.00%
        763.00       Color copies                                        $292.25           $1,923.00            15.20%
        764.00       Awards
        765.00       Brochure/Identity Piece
        766.00       Holiday cards, calendars, etc.
        770.00       Graphic Design
        771.00       Local and Long Distance Telephone Calls
        775.00       Website Designa and Maintenance Total                                  $400.00              0.00%
        781.00       Marketing supplies                                 $5,831.69         $10,000.00            58.32%
        782.00       Postage & delivery                                   $22.29             $21.00            106.14%
        783.00       Staff Development                                                      $249.00              0.00%
        804.00       Other Compensation

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