Page 42 - 2017 April 5 SLC Meeting - Marketing Update

MK-4
Marketing Labor & Expenses by GL Number
Municipal Labor & Expenses
Oct - Feb 2017
SLC April 5, 2017

GL Number Description Actual Budget Pacing to Budget
Labor Labor $142,238.75 $270,000.00 52.68%
708.00 Contract Staff $20,000.00 0.00%
711.00 Lead services
712.00 Directories
713.00 Subscriptions
714.00 Professional Representation
714.50 Marketing Consultants
715.00 Industry seminars $255.00 $500.00 51.00%
716.00 Dues/memberships $6,092.95 $15,000.00 40.62%
721.01 Conference - Booth $216.80 $10,000.00 2.17%
721.02 Conference - Registration/Site $11,797.35 $15,000.00 78.65%
721.03 Conference-Entertainment $32,835.95 $20,000.00 164.18%
721.04 Conference - Gifts, etc. $80.00 $800.00 10.00%
721.05 Prepaid Marketing - Contra Total
723.10 MK Travel - Air Fare $100.00 $5,000.00 2.00%
723.11 MK Travel - Taxi $538.17 $700.00 76.88%
723.12 MK Travel - Car Rental $314.39 $1,200.00 26.20%
723.13 MK Travel - Fuel $93.59 $700.00 13.37%
723.14 MK Travel - Parking $213.00 $700.00 30.43%
723.15 MK Travel - Public Transportation $18.00
723.20 MK Travel - Mileage $3,339.72 $8,000.00 41.75%
723.21 MK Travel - Tolls $71.95 $300.00 23.98%
723.30 MK Travel - Hotel $5,885.80 $17,000.00 34.62%
723.31 MK Travel - Empl Meals $1,067.80 $4,000.00 26.70%
723.32 MK Travel - Phone
723.33 MK Travel - Tips
723.39 MK Travel - Misc. $50.00 $2,000.00 2.50%
731.01 Client Meals $2,637.30 $8,000.00 32.97%
731.02 Client Entertainment $4,000.00 0.00%
731.03 Client Sports Events $798.00 $3,000.00 26.60%
732.01 Client Events $1,320.00 $8,000.00 16.50%
732.02 Client Alcoholic beverages $24.25 $1,200.00 2.02%
737.00 Marketing Office Meetings $155.10 $800.00 19.39%
741.01 Adv - Directory listings $2,500.00 0.00%
741.02 Adv - Magazines $5,918.00 $20,000.00 29.59%
741.03 Adv - Organizations $300.00 0.00%
741.04 Client/Community Relations $55.90 $1,500.00 3.73%
743.01 Contributions - Charitable $32.64 $500.00 6.53%
743.02 Contributions - Political $1,000.00
744.00 Client Gifts $50.00 $2,500.00 2.00%
761.00 Photography $21,630.00 $10,000.00 216.30%
762.00 Printing/Reproduction $152.82 $2,000.00 7.64%
763.00 Color copies $3,576.25 $12,000.00 29.80%
764.00 Awards
765.00 Brochure/Identity Piece
766.00 Holiday cards, calendars, etc.
770.00 Graphic Design
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