Page 187 - UGU Dstrct Mun IDP Report '21-22
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 4.2 Strategic Framework
In developing the Strategic Framework, the following questions were addressed in the strategic session that was held by the district:
• Who do we serve?
• What service or product do we provide?
• What Higher Level Benefits are Gained?
• What do our customers want from us?
• Who are our stakeholders?
• What is our stakeholders’ interest in us?
• What is our value proposition to customers and stakeholders?
• What are our focus areas?
• What Result do we Want?
4.2.1 Who do we serve?
Ugu District Municipality has secondary customers who are: investors, developers, tourists, vacant landowners and septic tank users. There are also primary customers which are: households, industries, schools, hospitals and clinics, shops and malls, restaurants, farms, prison and courts, mortuaries, other local municipalities, and car washes.
4.2.2 Service or product we provide
Ugu District Municipality provides universal quality water suitable for human consumption and other use. There is access to decent sanitation, safe and sustainable environment. There is a wholesome economic platform to stimulate multi-sectoral economic opportunities including tourism.
4.2.3 Higher Level Benefits Gained
Internal customers need training, safe working environment, academic support, and market related compensation. External customers need good quality drinking water, decent sanitation, reliable and affordable services equitably distributed throughout the district. They need Ugu District Municipality to be reliable and accountable. They need to be informed, accurately billed, and have indigent services for those who qualify. They need free basic services, efficient turnaround times for services and applications. They need quality-maintained infrastructure, clear direction for investment and payment of creditors within 30 days.
4.2.4 What do our customers want from us?
They want sustainable service delivery, openness, and transparency. They want consultation and value for money. They want improved quality of life and a thriving economy. They want recreations – gym, night life, entertainment events, spiritual gatherings, and sports facilities. They want sustainable service delivery where there is uninterrupted water supply with high pressure water. They want quick response on complaints and queries, free services, and waterborne sanitation in rural areas. They want household connections and constant, instant two-way public consultation and feedback.
4.2.5 Ugu District Municipality Stakeholders
Ugu District Municipality stakeholders are national and provincial government sectors, state owned entities, business sector, communities, CBOs, and NGOs, religious organisations, political organisations, councillors, employees, SALGA, organised labour and traditional leaders.
4.2.6 Stakeholders’ interest in Ugu District Municipality
The stakeholders are interested in quality drinkable water, decent sanitation, investment opportunities, accurate billing, reliable services, involvement in the Ugu business, information, IDP, finance position of the district, annual report and audit opinion, accountability, challenges experienced and community perceptions in infrastructure provision.
4.2.7 Value proposition to customers and stakeholders
Ugu District Municipality offers a good lifestyle with blue flag beaches, malls and entertainment entities as well as affordable friendly activities. We offer skilled, relevant, customer centric and value for money labour. There is natural-Eco states land.
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