Page 42 - TKZN Annual Report 2023/2024

• Demand-led development, meeting market potential and needs; and
• Responsible tourism ensuring sustainability and benefits for all.
In order to achieve the vision and mission, the following strategic objectives have been set:
• Increase tourism GDP levels and employment;
• Foreign tourist arrivals growth;
• Domestic tourist arrivals growth;
• Improved geographic spread of tourism;
• Ensure Durban is THE place to holiday;
• Improved overall visitor service and satisfaction;
• Achieve significant transformation of the sector;
• Grow the events and meetings incentives and exhibitions sector (“MICE”); and
• Improve other niche tourism experiences for which the Province has potential and develop these markets.
At the time of developing this Annual Report for the period under review; the TKZN Master Plan was under review by the KwaZulu-Natal Department of Economic Development, Tourism & Environmental Affairs, which necessarily includes a review of progress against set targets and the setting of new targets based on the prevailing macro market context, and aligned with the provincial targets set by National.
40 TOURISM KWAZULU-NATAL ANNUAL REPORT 2023/2024