Page 21 - Oxford 10 Step Manual
P. 21

    WE DON’T WANT THE FOLLOWING TO HAPPEN TO YOU...
1. Homeowner calls the Selling Contractor for service.
2. He refers her to the installer
3. The installer says it’s a factory problem!
4. The factory says, call the salesman.
The homeowner is stuck! It’s called the run-around!
STEP 4 – COMPANY HISTORY
WE ARE THE FACTORY, THE SELLER AND THE INSTALLING CONTRACTOR. ONE CALL AND ONE PHONE NUMBER IS ALL YOU NEED!
ASK THE QUALIFYING QUESTIONS:
“Does my company and the manufacturer sound like the kind of company you could trust to do your work?”
“Later on, if we are not able to get together on an order, it will not be because I represent a bad company, right?”
End of company story.
                    Knowledge Is A Valuable Tool!
The sale is the natural conclusion to the successful completion of these ten steps.
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