Page 31 - Oxford 10 Step Manual

STEP 5–
FRAME ALTERNATIVES
Ask the qualifying question:
“After all you’ve seen and what
I’ve explained, of all the types of
framing materials available for
windows, which seems best if
you’re looking for something to last
a long, long time... maybe even forever?”
[Get customer response]
“And not only is the combined material strong and everlasting, look at the design and engineering that went into the shapes. This thoughtful engineering is what makes this window work for you and save you money.”
Now Let’s take a LOOK AT THE Oxford SILL!
Of course, the vinyl material itself is a
great insulator. It’s a lot stronger than any hollow all-vinyl window.
“Look at all the air
chambers in this design.
Each one is an insulating
energy chamber of
trapped or “dead” air,
which is nature’s perfect insulator. These six chambers don’t just add insulating power...they also add strength! (Point to the reinforcement bar in the center of the sill extrusion)
But remember, vinyl by itself just isn’t strong enough. That’s why we add our exclusive HDR composite reinforcement here... to eliminate the sagging vinyl problem once and for all.”
Tell the story of the sales rep** that disagreed with the super strength and density of our proprietary composite bar and ended up with a broken thumb when trying to prove he could strong-arm it and break it.
“The SEVEN DEGREE SLOPE forces rainwater (just like a waterfall) and dirt to roll away from the opening. It not only adds to insulating
effectiveness, it helps reduce
cleaning problems for you.”
“Look at the STEP in the engineered shape of the sill. It actually provides two insulating features.”
“One is the flexible rubber
sweep seal material on the
outside which is the first defense against wind driven air and water.
The second is the insulating “synthetic woolpile/mylar” material that is designed to rest against the step for those days when the weather is blustery!”
“You benefit because it virtually eliminates air infiltration and energy leakage. You get comfort instead of drafts. You save money in spite of the fact that costs are rising.”
“We are proud to offer this Oxford product. It’s durable and engineered to work for you without any attention.”
LOOK AT THE JAMB SECTION:
“It has uniquely
designed energy
chambers and
pockets designed
to house our
extruded aluminum
sleeves that
provide extra
reinforcement and stability especially in larger size windows. The aluminum is engineered to a specific shape to assure the optimum in structural integrity.
Remember, this is normally the “longest” section on the window. IT HAS TO BE STRONG!
Knowledge Is A Valuable Tool!
The sale is the natural conclusion to the successful completion of these ten steps.
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