Page 30 - Bristol 10 Steps 3-in-1

Well, Bristol Windows and my company have come up with something that does just that.”
D. Introduce Bristol - Vinyl with High Density Composite Reinforcement (HDR) and Aluminum
The Best of both worlds - Strength and Beauty; Efficiency and Integrity virtually unmatched in the industry!
STEP 5 – FRAME ALTERNATIVES
First, the strength of a dense COMPOSITE reinforcement that is inside the vinyl of the main frame and the sash rails eliminates conduction issues because it is completely encased (not exposed to the weather elements) and is 800 times less conductive than metal.
Secondly you get additional strength with the aluminum sleeve sections that are married into the vinyl jamb sections - No Sagging Here!
Thirdly you get all the insulating values of VINYL with insulating pockets and the freedom from maintenance with none of the sagging” problems. This is why we can offer a 50-Year Transferable Warranty.
“You see, Mr. and Mrs. Prospect, no one can stop vinyl from absorbing the sun’s energy.......but Bristol windows can stop it from sagging.”
“Naturally, reinforcing our exclusive vinyl frame extrusions with something other than foam or some form of soft expanding filling does add to the cost, but it enables us to give you exceptionally long warranties and product confidence. And, it allows you to have the piece of mind that you will never have to replace your windows again.” We create a structural integrity that will assure the thermal properties that our windows have when new will be there far into the future life of our windows.
“Look at this Bristol Window section and compare it to the “like-taffy” section. What do you see that makes it different?”
“Right, there is a second window frame built right inside the vinyl window exterior. Two windows in one – strength and beauty with maintenance freedom!”
“Try to bend that! Man, that’s strength, isn’t it? Let me show you why it’s so strong and why
it will last!”
Now show how the HDR reinforcement under heat will create stability for the vinyl. Take the sample piece of HDR and insert it into
the heat box. Tell the
customer that you will
heat our reinforcement
just like you heated the
hollow vinyl rail. Leave
the HDR in the heat
box for the 90 seconds
and then take it out.
Have the prospect try
to bend it- it will still be strong and will not bend. With Bristol windows you get the best of three products in one:
Knowledge Is A Valuable Tool!
The sale is the natural conclusion to the successful completion of these ten steps.
33