Page 31 - Bristol 10 Steps 3-in-1

STEP 5–
FRAME ALTERNATIVES
Ask the qualifying question:
“After all you’ve seen and what
I’ve explained, of all the types of
framing materials available for
windows, which seems best if
you’re looking for something to
last a long, long time... maybe even forever?”
[Get customer response]
“And not only is the combined material strong and everlasting, look at the design and engineering that went into the shapes. This thoughtful engineering is what makes this window work for you and save you money.”
Now Let’s take a LOOK AT THE BRISTOL SILL!
Of course, the vinyl material itself is a great insulator. It’s a lot stronger than any hollow all-vinyl window.
“Look at all the air chambers in this design. Each one is an insulating energy chamber of trapped or “dead” air, which is nature’s perfect insulator. These six chambers don’t just add insulating power...they also add strength! (Point to the reinforcement bar in the center of the sill extrusion)
But remember, vinyl by itself just isn’t strong enough. That’s why we add our exclusive HDR composite
reinforcement here... to eliminate the sagging vinyl problem once and for all.”
Tell the story of the sales rep** that disagreed with the super strength and density of our proprietary composite bar and ended up with a broken thumb when trying to prove he could strong-arm it and break it.
“The SEVEN DEGREE SLOPE forces rainwater (just like a waterfall) and dirt to roll away from the opening. It not only adds to insulating effectiveness, it helps reduce cleaning problems for you.”
“Look at the STEP in the engineered shape of the sill. It actually provides two insulating features.”
“One is the flexible rubber sweep seal material on the outside which is the first defense against wind driven air and water.
The second is the insulating “synthetic woolpile/mylar” material that is designed to rest against the step for those days when the weather is blustery!”
“You benefit
because it virtually eliminates air infiltration and energy leakage. You get comfort instead of drafts. You save money in spite of the fact that costs are rising.”
“We are proud to offer this BRISTOL product. It’s durable and engineered to work for you without any attention.”
Knowledge Is A Valuable Tool!
The sale is the natural conclusion to the successful completion of these ten steps. 34
2017