Page 1 - BUKU PEMBELAJARAN EBOOK
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DAFTAR ISI
BAB 1. PENDAHULUAN .......................................................................................................................... 1
1.1Latar Belakang ................................................................................................................................... 1
1.2.Tujuan ................................................................................................................................................ 1
1.2.1Umum ........................................................................................................................................... 1
1.2.2Khusus .......................................................................................................................................... 1
1.3Manfaat ............................................................................................................................................... 1
1.4Waktu Penelitian ................................................................................................................................ 1
BAB 2. LANDASAN TEORI ..................................................................................................................... 2
2.1Sistem Informasi Pemasaran ............................................................................................................ 2
2.1.1Pengertian Sistem Informasi ...................................................................................................... 2
2.1.2Pengertian Sistem Informasi Pemasaran .................................................................................. 2
2.2 Analisa dan Desain Berorientasi Objek .......................................................................................... 3
2.3Unified Modeling Language (UML) ................................................................................................. 4
BAB 3. METODOLOGI PENELITIAN ................................................................................................... 5
3.1 Objek Penelitian ................................................................................................................................ 5
3.2Jenis Data ............................................................................................................................................ 5
3.2.1Data Primer ................................................................................................................................. 5
3.2.2Data Sekunder ............................................................................................................................. 5
3.3Sumber Data ....................................................................................................................................... 6
3.3.1Survey ........................................................................................................................................... 6
3.3.2Wawancara .................................................................................................................................. 6
BAB 4. HASIL ............................................................................................................................................. 8
4.1Segmentation, Targeting and Positioning (STP) ............................................................................. 8
4.1.1Segmentation ............................................................................................................................... 8
4.1.2Targeting ...................................................................................................................................... 8
4.1.3Positioning ................................................................................................................................... 8
Bibliography .................................................................................................................................................. 8
Gambar 1. 1skema sistem informasi............................................................................................................. 2
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