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ABOUT
The Kosovo native initially began handcraft-
ing choker necklaces on Etsy before gaining
popularity for her hand-embellished tights, glit-
tery dresses and socks, and intricate crystal
covered blouses via Instagram—all created
without any formal fashion school training. In-
spired by her Kosovo-based fashion designer
sister, Teuta Matoshi, Lirika learned firsthand the
art of fashion design techniques and how to
source luxury fabrics and embellishments as an
emerging fashion brand.
Now based in New York City, Lirika Matoshi has
expanded to include a wide variety of appar-
el and accessories. The brand opened a suc-
cessful pop-up in summer 2018 and its show-
room displays all current products. The Lirika
Matoshi brand is currently made up of 100%
women and operates out of a New York City
and a Kosovo factory which Lirika and her sis-
ters started from scratch.
Lirika Matoshi
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