Page 21 - DMTC Program Guide 2020-2021

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Come for the skills......... Stay for the challenge!

Marketing

Marketing Management and Marketing Communication

The Marketing Program includes courses related to planning, managing, and providing retail services. Students will also gain
information on the marketing and distribution support services for merchandising and product management.

This course is designed to introduce the concepts of advertising, This course is designed to provide students with the knowledge and
planning strategies, communication skills, and professional skills needed to develop an effective business plan for small business
development. Course content includes budget development, media ownership. An important part of the course will be the incorporation of
selection, design, and the preparation of ads for various media. economics, ethics, legal aspects, logistics, research, staffing, strategies
for financing, and technology.
*Required course to be considered a Marketing Communications completer

This course introduces and examines economic, marketing, and
business fundamentals, in addition to the functions of selling,
promoting, and distributing. This is the basic course in the marketing This course continues the analysis of the marketing functions by
curriculum and should be taken before the specialized courses. examining human resource foundations, marketing and business
fundamentals, distribution, promotion, and selling as applied in
*Required course to be considered a Marketing Communications or Marketing merchandising.
Management completer
(Prerequisite: Marketing or instructor recommendation)

*Required course to be considered a Marketing Management completer

In Sports and Entertainment Management, students will apply concepts
learned in marketing and study the key concepts in management
and managerial principles as related to the sports and entertainment
industry. Topics that will be addressed include leadership, finance,
product management, people management, information management,
legal and ethical issues, customer relations, sales management, change Microburst Employability SoftSkills
management, and career development.

(Prerequisite: Sports & Entertainment Marketing or Marketing)
*Required course to be considered a Marketing Management completer
HS: Receptionist, Telemarketer, Store Clerk
4-yr: Human Resource Manager/Director, Insurance Manager,
Business Owner, Marketing Manager, Agents, Business Manager,
This course introduces students to the current field of social media and
prepares them to explore and create successful social media strategies Teacher
for businesses. This course gives students the knowledge, tools, and
methods to use different social media tools in order to educate and
connect with customers, promote and sell products and services, and
develop new business.
Do you like to work with data, and/or do you like to work with people?
Do you like to be a leader, a follower, or an initiator?
Do you like to take risks or play it safe?
Do you like to be part of a team?
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