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3.3 Research Instrument
The findings of this questionnaire are divided into four sections, Section A namely on the
background of the respondents, Section B students perceptions of advertising media, Section
C students perceptions of advertising media on website and Section D students perceptions of
advertising media on TV commercial.

3.4 Sampling Technique
Section B : Website
Which platform that are used to surfing the websites ?
- Safari
- Google Chrome

Which electronic media that you use.
- Laptop
- Smartphone
- Tablet

Section C : Advertising
Tagline is important for advertising.
- Yes
- No

Advertising media that are user prefer.
- Printed
- Online

3.5 Data Analysis Methods

This study involved 78 respondents, namely 46 female students (58.4%) and 32 male students
(41.6%)

Diagram 1 : Gender of the respondent

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