Page 7 - FILE GDP

1.3 Research Objective

a) To identify a suitable website design to promote the company.
b) To determine the advertising strategies of a company in promoting a product, services

and public service announcement (PSA).

c) Implement trend design in promoting products, services, and public service
announcements.

d) Identify consumer tastes in television advertising design.

1.4 Research Question

a) How can website design attract users?

b) Which advertising medium can attract users?

c) What type of trend that users prefer in advertising?
d) How can television commercial design can attract the attention user?

1.5 Scope of Research

The scope of the research is limited to the redesign of websites, advertising, trends and
television advertising companies that have been selected for use as inspiration and

integration into the design of Advertising and New Media.

6