Page 8 - flipbook_Neat
P. 8
&+$37(5
/,7(5$785( 5(6($5&+
,1752'8&7,21
$GYHUWLVLQJ LV WKH PHDQV RI LQIRUPLQJ DV ZHOO DV LQIOXHQFLQJ WKH JHQHUDO SXEOLF
WR EX\ D SURGXFW RU VHUYLFHV WKURXJK YLVXDO RU RUDO PHVVDJHV $ SURGXFW RU VHUYLFH LV
DGYHUWLVHG WR FUHDWH DZDUHQHVV LQ WKH PLQGV RI SRWHQWLDO EX\HUV WKURXJK YDULRXV
DGYHUWLVLQJ PHGLXPV VXFK DV 1HZVSDSHU 0DJD]LQHV 7HOHYLVLRQ 5DGLR 3RVWHUV
+RDUGLQJV %LOOERDUG DQG LQ UHFHQW WLPH LQWHUQHW DQG ZHE DGYHUWLVLQJ ,W LV D
SURPRWLRQDO DFWLYLW\ IRU PDUNHWLQJ D FRPPRGLW\ ,Q WKH SUHVHQW GD\ ZRUOG RI PDVV
SURGXFWLRQ DQG GLVWULEXWLRQ DGYHUWLVLQJ VHUYHV DV D SRZHUIXO WRRO LQ WKH PDUNHWLQJ
SURFHVV $GYHUWLVLQJ LV XVHG IRU FRPPXQLFDWLQJ EXVLQHVV LQIRUPDWLRQ WR WKH SUHVHQW
DQG SURVSHFWLYH FXVWRPHUV ,W XVXDOO\ SURYLGHV LQIRUPDWLRQ DERXW WKH DGYHUWLVLQJ ILUP
LWV SURGXFW TXDOLWLHV SODFH RI DYDLODELOLW\ HWF
&21&(37 7+(25<
7KH PDQLSXODWLYH DGYHUWLVLQJ LQWHQGV WR GR WKDW E\ XVLQJ IDFWV DUJXPHQWV DQG
SOD\LQJ ZLWK FRQVXPHUV HPRWLRQV LQ D PLVOHDGLQJ DQG GHFHSWLYH PDQQHU 7KH PRVW
FODLPV XVHG LQ PDQLSXODWLRQ WKURXJK DGYHUWLVLQJ DUH WKH H[DJJHUDWLRQ RI WKH TXDOLW\ RI
SURGXFW IDOODFLRXV DUJXPHQWV DQG HPRWLRQDO DSSHDOV
8VHU JHQHUDWHG FRQWHQW VRFLDO PHGLD DQG QDUURZHU WDUJHWLQJ PD\ PDNH LW ZRUWKZKLOH
IRU XV WR ORRN PRUH WRZDUG LQWHUSHUVRQDO FRPPXQLFDWLRQ WKHRULHV IRU LGHDV 7KHVH QHZ
IRUPV RI DGYHUWLVLQJ DORQJ ZLWK PHWKRGRORJLFDO FKDQJHV VXFK DV PXOWLOHYHO PRGHOV
KLHUDUFKLFDO OLQHDU DQDO\VLV PD\ OHDG WR JUHDWHU H[SORUDWLRQ RI WKH LQWHU UHODWLRQVKLS
EHWZHHQ PHGLD DGYHUWLVLQJ DQG WKH LQWHUSHUVRQDO VSUHDG RI LQIRUPDWLRQ $GYDQFHV LQ
ϱ
