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1.6 Scope Of The Research

 This research was conducted in the city of Politeknik Ibrahim Sultan . And this research
consist of small and medium business in Malaysia

1.7 Significance of the research

 Every business is definitely present with its own brand. The strength of this brand plays an
important role in raising the identity of a business as well ad the trust of prospects. In a
business, marketing is the mainstay of ensuring a company continues to grow. Through
effective marketing methods and systematic management, you will have the opportunity to
expand your business network by selling your brand to the outside world.

1.8 Definition of Term / Operations

a. Website
A website is a collection of web pages and related content that is identified by a common
domain name and published on at least one web server. Notable examples are wikipedia.org,
google.com, and amazon.com. All publicly accessible websites collectively constitute the World
Wide Web.

b. Advertising
Advertising is a marketing communication that employs an openly sponsored, non-personal
message to promote or sell a product, service or idea. Sponsors of advertising are typically
businesses wishing to promote their products or services.

c. Design Trend
Advertising trends have evolved from the quintessentially traditional print ads and TV spots to
new marketing strategies that include QR codes, co-branding, content marketing and online
advertising.

d. Television Commercial
A television advertisement is a span of television programming produced and paid for by an
organization. It conveys a message promoting, and aiming to market, a product or service.
Advertisers and marketers may refer to television commercials as TVCs

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