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2018 Residential Marketing Strategy - Elite Property



        An exclusive regional affiliate of Luxury Portfolio International, Phyllis Browning Company (PBC) enjoys a
        worldwide network of top real estate agencies and exposure to buyers around the globe. An organizational team
                               ®
        of over 200 REALTORS  and a comprehensive support staff - including a full service marketing department - is
        dedicated to showcasing your property to potential buyers using tailored marketing efforts providing maximum
        effectiveness. Our product suite includes, but is not limited to:


               I. Professional photography/videography
                       • PBC offers an exclusive partnership with San Antonio and the Hill Country’s premier production
                                   company, Jônt. For qualifying properties, we offer comprehensive packages that include Matterport
                                  3D virtual tour, professional interior and exterior photography, drone video and still images, interior
                                  and exterior videography footage, online gallery, custom coffee table book, webpage containing all
                                  collateral, floor plan layout and video editing, grading and splicing (combination of interior,
                                  exterior and drone footage providing a consistent look)
               II. Print Marketing
                       • Advertising in Luxury Portfolio’s magazine, distributed to affiliates and their clients
                          world-wide
                       • Custom-designed print materials, including brochures, direct mail campaigns and
                          neighborhood-focused communications
                       • Print advertising in numerous publications reaching the target demographic
               III. Digital Marketing
                       • Feature the property on homepage and unique property page on PBC’s website
                          that was built using specific technologies and search engine optimization designed to provide
                                   significant website traffic
                       • Advertising on Luxury Portfolio’s website
                       • Dedicated email blasts and blogs
               IV. Social Media
                       • Feature property on various social media platforms to include Facebook, LinkedIn
                          and Instagram
                       • When the opportunity is available, features on Luxury Portfolio social media pages
               V. Additional Efforts
                       • I will host a launch event as approved by you - this exclusive “invite-only” event
                          for approx. 50 to 100 luxury agents to preview the property on behalf of their buyers


        I want to thank you again for allowing me to work with you. I stand ready to serve your interests with
        professionalism, candor and integrity. Please feel free to call or email me if you have any questions or comments. I
        look forward to working with you to successfully sell your property.

        Sincerely,
        Lynn A. Boyd III

                               6061 Broadway  San Antonio, Texas 78209   C (210) 863-5758   www.phyllisbrowning.com
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