Page 29 - BBD 2020 - FINAL

Can Biometrics FEATURE

Retain the Customers?

t is always exciting for a customer to see more resistant in accepting the biometrical
new innovations standing at the path approached due to in-convenience or failure
Iof financial institutions to change the in reading the finger prints. Recently I came
traditional banking practices. The concepts across Samsung list of not recognizing the
of biometrics started from early stage in finger prints. Wrinkles, scars and dry skins
Babylonian were business transactions might fail to recognize finger prints in which
were recorded in clay tablets. Biometrics the reliability of the biometrics could also be
brought revolutions in mobiles, banks, questioned. Still the debatable situation could
telecommunication and also in other sectors. be enhanced on the quality of the biometrical
In 2007 when Steve Jobs introduced iPhone, machine implemented in organizations.
the unique features of the phone dominated Having a biometrical attendance recording in
the American markets. They kept pace the institutes still faces an error in the identity
with the market and upgraded the existing management of the employees because
produced with innovative features. Apple stock the change of facial expressions can effect
went high because 86% of the population on the accuracy of data recording. Still the
demands for iPhone due to secure reasons. organizations outstand the benefit. The
Biometrical authentications in phones were database of the employees’ attendance would
tuning points to penetrate more in to the be easily traced with online reports and 90%
markets. According to Bloomberg report, of the attendances are on track.
by 2020 Apple will introduce build in-screen
fingerprint readers with Face ID as optional. The usages of biometrics in any sectors are
more adequate especially to banking sectors
Why is biometrics playing its role? to protect the customers from the rising fraud.
Remembering the passwords is a challenge To retain customers, the banks should follow
to human brains. E-Mail password with above the steps of Steve Jobs by focusing on the
8 digits, ATM 4 digit and many applications still innovation. As per the result indicated by
require passwords. In process of forgetting the (Seyyede and Dr. Shahriar 2012 ) 52% of the
password, we could save much of the time if banks in Asian continent deploy more of the
the gadgets and ATMs are secured with Facial biometric operations in Banks compared to
Expression, Iris or Fingerprints. Unlike the American( 32%) , Europe (9%)and Australian
manual entering of the passwords, biometrics (1%). The prominent used techniques
passwords could not be stolen because it is are finger prints (48%) which stand more
based on biologic measurement. But still there favorable in terms to Voice, Iris, Hand Scam and
are few circumstances that could create an much more. To my opinion biometrics could
error in the records of database. save the customers from unethical practices
A person with mentally challenged or and it is useful in all aspects. It keeps the
someone above the age of 60 could be economy cashless and makes the customers’

Bahrain Banks Directory 2020 27