Page 12 - Scribe Annual Report 2020
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Marketing
From the start, our company has been driven to help students across the island who have lost track
of their daily schedules because of the pandemic. As students ourselves we wanted to create products that
would not only help students, but to provide an essential tool for anyone’s everyday life.
Why we’re named Scribe
The general definition of the word “scribe” describes someone as a writer or journalist. Writing is
the main selling point of our products, so we thought that we may as well sell the product starting out with
our name. In our logo, we even show one of our spray pens disguised as an “I”, this is taken as a form of
subliminal messaging.
Marketing presence
As students are our target market, we decided to use a platform that the majority of our audience
already uses and is familiar with. We debated on using various platforms but ended up sticking to using
Instagram as our main. Instagram DMs are easy to sort through in terms of orders, and we even provided a
PayPal option to those who decided to purchase from us on the platform.
