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                                         MSME & START-UP BULLETIN, VOLUME 1, ISSUE 1, AUGUST 2022
                                         MS ME   &  S TA RT -UP BULLETIN, V OLUME 1, ISSUE 1, AUGUST 2022
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                  well as other schemes related to de- numerous measures under Atmanirbhar
                  sign, intellectual property rights and  Bharat Abhiyan. The measures include Rs
                  marketing scheme.                        20,000 crore subordinate debt for MSMEs
                                                           and Rs 50,000 crore equity infusion through

             The Covid-19 pandemic affected the entire
                                                           MSME funds of funds.
             country’s economy, with the MSME sector
             being the worst hit. The sector suff ered      The rationalization of taxes and duties (for
             the most in ensuring business continuity,     various products from steel and alloys to
             challenged by severe liquidity crunch and     garments and leather) favours domestic
             dipping demand. Amidst the crisis, it’s       manufacturers and will further boost the
             the government’s consideration for the        sector to support the slogan of vocal for
             stressed sector that has provided much        local to global.
             impetus for the MSMEs. The government is
             already reviving the economy by promoting     The opportunities available in the form
             indigenous manufacturing through various      of government  fi nancing,  restructuring
             incentive schemes. One of the key schemes     of their loans, availment of rehabilitation
                                                           packages by RBI government or alternative
             is PLI Scheme which is attracting global
             players to set up manufacturing units in      business ideas must be used by MSMEs
             India to become an important part of the      optimally. Here arises the need for Cost and
             supply chain system. banks were exempted      Management Accountants (CMAs). The role
             to maintain cash reserve ratio for the loans   of CMAs in helping the MSMEs navigate
                                                           through the obstacles of high fixed cost, low

             disbursed from January 1 to October 31 2021
             to first time MSME borrowers. Furthermore,     credit worthiness, risk of bankruptcy etc.

             RBI has also allowed Non-Banking Financial    In the new era of disruptive technologies,
             Companies (NBFCs) to avail bank funding       Indian MSME are in a paradoxical situation
             under Targeted Long Term Repo Operations      as they want to improve the quality of
                                                           the products/services to ensure customer
             (TLTRO) to promote incremental lending
             and push revival of stressed sectors. Under   delight. It is evident that in the quest for
             the scheme, NBFCs will be able to provide     excellence, MSME must adopt better quality
             a credit lifeline to financially drying MSMEs.   enhancement and sustainment strategies

             these measures will helped make funds         to take advantage of the new era, which in
                                                           turn will ensure their survival in the global
             more readily available for MSMEs. The
             Union Budget 2021-2022 brought relief         market. Cost and Management Accounting

             to the capital-starved MSMEs, with the        offers a spectrum of tools and techniques
             government infusing Rs 15,700 crore for       for performance management and to ensure
             the sector. The decision to incentivize the   competitiveness with the help of MBO,
                                                           Balanced Scorecard, HR Cost accounting
             incorporation of One Person Companies

             (OPCs) in the budget will feed the MSME       method. Effective deployment of the
             ecosystem. To push for faster resolution      management accounting techniques will
             of cases, the government has sought           assure the MSMEs with reduced operational
             to strengthen NCLT framework while            cost,    decreased     process    variability,
                                                           enhanced business competitiveness and
             announcing the introduction of alternate
             methods of debt resolution, such as via       enhanced customer satisfaction. The
             e-courts and special framework for MSMEs.     intricate methods of Target Costing,
             The government had already initiated          process costing and standard costing can
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             10                                                   The Institute of Cost Accountants of Indiaa
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