Page 3 - Samaritas 2023 Annual Impact Report

brand refresh

A New Chapter in
Samaritas’ Journey Four Core Areas of Impact
The brand refresh concentrates on four core areas where Samaritas
Samaritas, a beacon of Healing, Hope, has and will continue to make a profound impact:
Housing, and advancing Humankind, is
embarking on an exhilarating journey of
transformation. Our brand refresh is not just a Mental health wellness and addition services that help guide individuals
change in visuals, it’s a reinvigoration of the toward recovery and reclaiming their lives and independence.
organization’s core values and a
recommitment to its mission. It’s about
capturing the essence of Samaritas’ impact At its core, Samaritas is about advancing humankind, celebrating the
diversity of humanity and nurturing a community where everyone is
on the community and embodying it in every treated with respect and love. At Samaritas this is extensive family
facet of the brand. services including family preservation, foster care, independent living
and adoption with supports that focus on stability, strength, healthy
Why a Brand Refresh? homes and positive life-changing outcomes.

The decision to refresh the brand stems from
a desire to align the organization’s image with Samaritas instills hope, offering support and resources that empower
its evolving services and expanding reach. It’s people to overcome challenges and pursue their dreams. Welcoming
a strategic move to ensure that the brand refugees looking for hope and a fresh start with support that helps them
resonates with the current and future find housing, employment and independence as contributing members
of the community.
generations it serves. The refresh is a
reflection of Samaritas’ adaptability and its With a commitment to housing, Samaritas ensures that everyone has a
continuous pursuit of excellence in service place to call home, a sanctuary where they can thrive. End to end
while deepening those services to four core housing solutions from creating stock to placement and long-term
areas. support for self-sufficiency, safety and comfort.
Compassion in Action

The brand refresh is infused with an exciting and As Samaritas unveils its refreshed brand, it invites Together, let’s embrace this exciting change with
hopeful tone, signaling a new era of possibilities. the community to join in the celebration of its open hearts and hopeful spirits, as Samaritas
It’s a visual and philosophical representation of legacy and to be a part of its journey forward. continues to be a rock of support and a ripple of
Samaritas’ dedication to making a difference. The The heart and soul of the brand refresh lie in its positive change in the lives of many. Here’s to a
new brand identity will be a vibrant and dynamic unwavering commitment to serve, and this new future filled with Healing, the advancement of
symbol of the organization’s passion for service chapter promises to be as impactful as the last Humankind, Hope, and Housing for all!
and its vision for the future. 90 years have been.