Page 3 - 2023 Samaritas Annual Impact Report

brand refresh

A New Chapter in Four Core Areas of Impact
Samaritas’ Journey The brand refresh concentrates on four core areas where Samaritas

Samaritas, a beacon of Healing, Hope, has and will continue to make a profound impact:
Housing, and advancing Humankind, is
embarking on an exhilarating journey of
transformation. Our brand refresh is not just a Mental health wellness and addition services that help guide individuals
change in visuals, it’s a reinvigoration of the toward recovery and reclaiming their lives and independence.
organization’s core values and a
recommitment to its mission. It’s about At its core, Samaritas is about advancing humankind, celebrating the
capturing the essence of Samaritas’ impact diversity of humanity and nurturing a community where everyone is
on the community and embodying it in every treated with respect and love. At Samaritas this is extensive family
facet of the brand. services including family preservation, foster care, independent living
and adoption with supports that focus on stability, strength, healthy
Why a Brand Refresh? homes and positive life-changing outcomes.

The decision to refresh the brand stems from a Samaritas instills hope, offering support and resources that empower
desire to align the organization’s image with its people to overcome challenges and pursue their dreams. Welcoming
evolving services and expanding reach. It’s a refugees looking for hope and a fresh start with support that helps them
strategic move to ensure that the brand find housing, employment and independence as contributing members
resonates with the current and future of the community.
generations it serves. The refresh is a reflection
of Samaritas’ adaptability and its continuous With a commitment to housing, Samaritas ensures that everyone has a
place to call home, a sanctuary where they can thrive. End to end
pursuit of excellence in service while housing solutions from creating stock to placement and long-term
deepening those services to four core areas. support for self-sufficiency, safety and comfort.

Compassion in Action

The brand refresh is infused with an exciting and As Samaritas unveils its refreshed brand, it invites Together, let’s embrace this exciting change with
hopeful tone, signaling a new era of possibilities. the community to join in the celebration of its open hearts and hopeful spirits, as Samaritas
It’s a visual and philosophical representation of legacy and to be a part of its journey forward. continues to be a rock of support and a ripple of
Samaritas’ dedication to making a difference. The The heart and soul of the brand refresh lie in its positive change in the lives of many. Here’s to a
new brand identity will be a vibrant and dynamic unwavering commitment to serve, and this new future filled with Healing, the advancement of
symbol of the organization’s passion for service chapter promises to be as impactful as the last Humankind, Hope, and Housing for all!
and its vision for the future. 90 years have been.