Page 29 - English in Media Discourse

between protecting diversity through multilingualism and
achieving political unity through an integrated
communicative space is a complex socio-political issue 58.

5. New Media's Impact on Political Life: New media,
including social media, have radically altered the operations
of government institutions, the communication strategies of
political leaders, the conduct of elections, and citizen
engagement. The evolution of new political media has had
significant consequences for political life 59.

In summary, language and political communication in media have
undergone significant transformations due to the rise of social
media, interactive engagement, and the evolving strategies
employed by politicians to influence the electorate. These changes
have reshaped the dynamics of political discourse and citizen
engagement.

B. Framing of political issues and their impact on public
opinion

The framing of political issues in media has a substantial impact
on public opinion, shaping how individuals think about and
interpret political matters. Here are some key insights from the
provided sources:
1. Framing Effects on Public Opinion: The framing of
political issues significantly influences public opinion.
Research suggests that partisan media outlets tend to
highlight ideologically congenial events while ignoring
unfavorable news for their own side. Frames, as socially
shared patterns of interpretation, guide journalists'
information selection and structuring, influencing
recipients' perception and interpretation of an issue 60.
2. Influence of Media Framing: Media outlets have the
ability to frame news stories in a particular way that can
influence public opinion. The choice of words, images, and