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LSBA WEBSITE
• Lawyer Advertising Rules, effective 10-01-2009 (**as amended through 01-22-2022)
• LSBA Handbook on Lawyer Advertising and Solicitation (Second Edition, November 2022)
• Internal Operating Procedures (Revised October 2022)
• History of LSBA Proposal for the new Rules

Lawyer Advertising & Solicitation Rules – as Effective 10/01/2009

Under Rule 7.7, lawyers are obligated to file ALL non-exempt advertisements and unsolicited
written communications with the LSBA Rules of Professional Conduct Committee, through LSBA
Ethics Counsel, prior to or concurrent with first use/dissemination of the
advertisement/communication.

ALL advertisements and unsolicited communications-exempt and non-exempt-must be compliant
with the Rules, or the lawyer risks potential professional discipline.

Exempt and Compliant
A list of advertisements/communications that are “exempt” from the filing requirement can be
found in Rule 7.8. It should be noted, of course, that “exempt” does not necessarily mean
“compliant” with the Rules – “exempt” means merely that the Rules do not require filing with the
LSBA but still impose upon the individual lawyer the obligation to reasonably ensure compliance
with the Rules.

Lawyer Advertising Filing

Please note that an advertisement/communication is not considered "filed" until it has been actually
received and "clocked-in" by LSBA Ethics Counsel, i.e., the date an item is placed within the mail
to be sent to the LSBA generally does not constitute the date of "filing." Please note, also, that
"filings" are NOT accepted via email or fax.

To be "concurrent", a "filing" must be received by the LSBA no later than the date of first
use/dissemination of the advertisement/communication (i.e., typically, received by the LSBA on the
same day as first use/dissemination).

Filing Information
Filing Fees:
Payable to "Louisiana State Bar Association", for EACH separate/distinct
advertisement/communication.

Optional Advance Written Advisory Opinion Process
$175.00
Filed at least 30 days prior to first use/dissemination

Regular Filings
$175.00
Filed prior to or concurrent with first use/dissemination

Late Filings
$275.00
Filed after first use/dissemination