Page 7 - Nellis, Creech and NTTR Bullseye 11-25-15

BULLSEYE News 7November 25, 2015

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Exchange announces Air University focused on deterrence
return of extended
holiday price guarantee By Lt. Col. David Huxsoll their nuclear arsenals,” said Col. Charles Patnaude, the
Air University Global Strike Command chair.
From the Army & Air Force Exchange Service 42nd Air Base Wing Public Affairs
However, deterrence is not an exclusively military
DALLAS — This holiday season, the Army & Air MAXWELL AIR FORCE BASE, Ala. — The end of concept, said Lt. Col. Dave Lyle, the deputy director of
Force Exchange Service promises to offer Soldiers, Air- the Cold War, coupled with the conflicts in Afghani- warfighting and education and AU’s Curtis E. LeMay
men and their families the lowest prices in town – or it stan and Iraq, caused American decision-makers to Center for Doctrine Development and Education.
will pay them back the difference. focus on present-day conflicts, but a resurgent Russia,
the rise of new non-state actors and new threats in the “It’s part of everyday human interaction,” he said.
Under the Exchange’s Extended Holiday Price Guar- cyber realm have brought about a renewed focus on “We have different competing interests, we have differ-
antee, if shoppers find an item they’ve already purchased the concept of deterrence, according to faculty and ent ways we would like to see the world and we try to
at the Exchange at a lower price from a local competitor, researchers at Air University. influence others to go along with the way we like to see
they will receive a gift card loaded with the difference in things happen.
price. Purchases made in Exchange stores between Nov. Joint Publication 1-02 defines deterrence as “the
1 and Dec. 24 are eligible for the guarantee. prevention of action by the existence of a credible threat “When you’re talking about trying to deter terrorists
of unacceptable counteraction and/or the belief that or non-state actors, they usually exist in a much larger
“Military families already have too much on their the cost of action outweighs the perceived benefits.” social context. We concentrate on how many foreign
plates this time of year to be worrying about finding the fighters are in one area of Syria, but the even more in-
lowest price for each holiday gift purchase,” said Chief “Part of what makes deterrence difficult is that teresting question is, ‘where are they all coming from?’
Master Sgt. Sean Applegate, Exchange senior enlisted ad- deterrence is successful when nothing happens, so What is causing them to want to collect in this one area
viser. “The Exchange makes it easy by offering Soldiers, it’s very hard to measure.” said Dr. Adam Lowther, a to fight in support of their ideology?”
Airmen and their families the most affordable prices former AU research professor, who now serves as the
and tax-free shopping, all under one roof.” director of the School for Advanced Nuclear Deter- Air University has committed its intellectual re-
rence Studies. sources to the study an understanding of deterrence. The
To receive the gift card, shoppers simply bring their 2015 AU Strategic Plan identifies deterrence as an area
original Exchange receipt and a current ad from a com- Lowther said conflict can be conceived as a pyramid. where it is committed to providing research, analysis,
petitor. The Holiday Extended Price Guarantee includes “At the top of that conflict is nuclear conflict,” he and recommendations that address priority issues for
shopmyexchange.com but not other website prices. said. “At the bottom is terrorism as we generally think the Air Force.
of it. The top is the worst case but least likely. At the
bottom is the least dangerous but most likely.” “Deterrence is resurgent,” Lowther said. “Both an in-
The nuclear deterrent force remains to be defined by terest and need for an understanding of deterrence is re-
the triad of bombers, intercontinental ballistic missiles ally returning, and Air University and the Air Force are
and submarines. making a distinct effort to improve the understanding
“The Air Force and the Navy are all looking to update of Airmen in regards to deterrence – both conventional
and nuclear and in the new realms of cyber.”

MILITARY APPRECIATION DAYS
WEDNESDAY, DECEMBER 2 & THURSDAY, DECEMBER 3, 2015
20%
At Dillard’s, we recognize with continuing DISCOUNT VQOKNKVCT[RGTUQPPGNQPRWTEJCUGUOCFG
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In appreciation, we are extending a

DILLARD’S IS PLEASED TO EXTEND THIS SPECIAL DISCOUNT** TO:

ACTIVE MILITARY MEMBERS U FULL-TIME ACTIVE GUARDSMEN U ACTIVATED GUARDSMEN OR RESERVISTS
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Make your list and shop for the holidays in your favorite Dillard’s store on December 2 and December 3, 2015.
Enjoy extra savings as Dillard’s honors our military heroes and their families! Thank you for your service to our country!

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