Page 9 - LRCC FOCUS September 2024

lansingchamber.org #LOVELANSING

‘Cities of the Big Ten’ Passport Initiative Launched

hoose Lansing
and Destination
CAnn Arbor are
participating in the
new “Cities of the Big
Ten” passport initiative,
a joint effort to
encourage visitors to
explore beyond athletic
events to discover the
unique attractions of
Big Ten cities with a
digital passport developed
with technology company
Bandwango.

The group developed a location-
based digital passport featuring ten
popular things to see and do for each of
the 17 Big Ten cities representing 18 schools.
The free passport is accessible on mobile devices.

Lori Lanspeary, Choose
Lansing’s marketing and “I think we got a little more bang for our buck because we
community engagement partnered with Ann Arbor to send out a press release to
manager, said it was a As much as all our media partners,” Lanspeary said. “As much as we’re
challenge for organizers to we’re rivals, rivals, we’re also very supportive of other destinations and
narrow down the list of top the people who are visiting there.”
local attractions. we’re also very
supportive Highlighted attractions in Ann Arbor include:
“The greater Lansing area of other
has a lot of things to see • Zingerman’s Deli
and do,” Lanspeary said. “I destinations • Big House Tour
think it’s just the ones that and the people • Law Quad on Campus
we knew most visitors who are visiting • Main Street
would want to see while • Michigan Theater & State Theater
they’re here. It’s kind of a there.” • The Nichols Arboretum
‘must-see’ list.” • Kerrytown
• Ann Arbor Distillery
Highlighted attractions in Lansing include: • Winewood Organics
• Farmer’s Market
• State Capitol Building/Heritage Hall
• Michigan History Center and Archives of Michigan Whether college football fans are visiting Michigan State
• Impression 5 Science Center University or the University of Michigan, they’ll ideally use
• R.E. Olds Transportation Museum the Bandwango app to find and check in to noteworthy
• High Caliber Karting stops along the way.
• Zap Zone XL
• Eli & Edythe Broad Art Museum “Sometimes fans will only get to the stadium, and then
• MSU Horticulture Gardens they’ll head home. But we’re like, wait! There’s so much
• Abrams Planetarium more to see and do while you’re here,” Lanspeary said.
• MSU Dairy Store
To access the Cities of the Big Ten passport, visit
Lanspeary said Choose Lansing was fortunate to team up www.citiesofthebigten.com. l
with Destination Ann Arbor to promote the new regional
marketing initiative.

9