Page 8 - LRCC Media Kit 2022

Social Media + E-Communications

FOCUS Magazine is delivered electronically to more Stay connected by following us on Facebook,
than 4,000 Greater Lansing decision-makers on Instagram, LinkedIn, Twitter, and YouTube.
the first Thursday of every month. Articles are also
shared weekly via the LRCC’s e-communications,
and social media platforms that boast over ANNUAL E-COMMUNICATIONS
22,000 total followers and garner an average of ANALYTICS
194,305 impressions monthly and over 2.3 million *Industry average open rate: 17.57%
impressions annually.
*Industry average click rate: 8.75%
In today’s digital age, integrating your social media
platforms with your communications strategy is a Monthly FOCUS Standard
critical component of building your brand. E-Communication E-Communication

The LRCC social media platforms have proven to be
a significant asset to members who leverage the Average Average
reach of our connections in building awareness of open rate: open rate:
their products and services. 31% Average 25% Average
click rate: click rate:
19% 10%
ANNUAL FOCUS SOCIAL
MEDIA ANALYTICS *Source: Constant Contact

facebook.com/LansingChamber
Post Post
impressions: engagement twitter.com/LansingChamber
54,783 rate:
4.9% @LansingRegionalChamber
Post Post link
engagements: clicks: Lansing Regional Chamber of Commerce
2,660 531
Lansing Regional Chamber of Commerce

8 | MEDIA KIT & SPONSORSHIP GUIDE