Page 11 - LRCC FOCUS MAGAZINE NOVEMBER 2023

ADVOCACY

Take Your Teambuilding
Supporting Veterans and
ON THE ROAD Veteran-Owned Businesses

in Greater Lansing

s we approach Veterans Day on Saturday, Nov. 11,
we should reflect on the sacrifice and dedication of
Aour servicemen and women. In the Lansing region,
the spirit of patriotism and gratitude is thriving, and one of
the ways we can show our support is by recognizing and
patronizing veteran-owned businesses.

A veteran’s journey from military service to
entrepreneurship is a testament to their resilience and
leadership. Local veteran and business owner Jim Bennett
of Rise Up Heating & Cooling, shares his perspective saying,
"Being a veteran has instilled discipline and determination,
RIDE IN STYLE AND which have been invaluable in building a successful
business. I am proud to contribute to the local economy
COMFORT WITH DEAN while continuing to serve my community."

In addition to supporting veteran-owned businesses, we
Dean Trailways has a variety of motor coaches can make a positive impact on the lives of our deployed
service members through initiatives like the "Cup of Joe for
for all occasions, equipped with amenities to a Joe" program. When you buy a Cup of Joe for a Joe, your
meet your needs. Browse our options, take purchase is matched to a waiting service member overseas.
They receive your message and a voucher, which they can
a virtual tour and reserve yours today!
redeem at their nearest on-base Green Beans Coffee café
deantrailways.com for a hot cup of coffee. This program not only provides
simple comfort but also connects service members with a
taste of home and the heartfelt support from back home.

Locally, InvestVets is
making a significant
impact by connecting
employers with
veteran and military
talent. This community-based organization offers a unique
approach to job placement, reducing the high expectations
and stress that are often associated with traditional job
fairs. Comprised of stakeholders from private and public
organizations and agencies, InvestVets, has built a network
of more than 500 employers throughout Michigan. They
play a pivotal role in helping veterans transition smoothly
into civilian careers while facilitating opportunities
for businesses to benefit from the unique skills and
experiences that veterans bring to the workplace.

This Veterans Day and beyond, let's remember to show our
appreciation for the veterans who have given so much for
our freedom and community. l
11 11