Page 4 - LRCC 2026 Media Kit and Sponsorship Guide

FOCUS MAGAZINE
FOCUS MAGAZINE ADVERTORIAL
Showcase your expertise to an engaged audience of business and community leaders through a featured
advertorial in FOCUS Magazine. This exclusive opportunity allows professionals to share valuable insights
and thought leadership with readers in a dynamic, editorial-style format. Only ONE advertorial is featured
per issue of FOCUS Magazine.
ADVERTORIAL PACKAGE
• 400 WORDS (includes two images) - $1,500 (full page)
• Featured post on LRCC social media
• Banner ad on FOCUS LRCC website page
Guidelines:
• Content should provide insight or
expertise, not serve as self-promotion or
direct advertising for a specific business.
• All topics, headlines, copy, and images are
subject to editor review.
• Content should provide insight or expertise, not
serve as self-promotion or direct advertising.
• Political content will not be published.
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ALL NEW NAME. ALL NEW EYDE.COM
Explore Eyde Development’s new website today and start
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300 S. Washington Sq, Suite 400
www.eyde.com EYDE.COM 517-903-EYDE
517.903.3933
300 S. Washington Square, Suite 400
Lansing, MI 48933
24 FOCUS MAGAZINE | OCTOBER 2025
Advertorial spread example
4 | 2026 MEDIA KIT & SPONSORSHIP GUIDE
Required Submission Materials:
• A completed 400-word article, proofed and
ready for publication
• High-resolution logo
• One or two photos (e.g., headshot and
header image)
• Article title and author’s full name and title
Placement cannot be guaranteed if materials are
late or require additional clarification
lansingchamber.org ADVERTISEMENT
Choose Lansing: Plan
on Something Greater
f you’ve ever attended a kid’s sports tournament in a
different city or traveled for an industry conference,
Iyou contributed to that destination’s economy.
Whether you stayed in a hotel, stopped at a restaurant
for dinner, or shopped at a local store, your dollars had
an impact.
Did you know that you can have a similar impact in the
Lansing area by helping to attract and host those types
of events in the capital region?
Every year, visitors bring millions of dollars into
Greater Lansing’s economy, supporting businesses,
restaurants, attractions, and jobs. Choose Lansing exists
to cultivate this positive impact by promoting Lansing
as a premier destination for meetings, conventions, and
sporting events.
THE IMPACT OF TOURISM
The Greater Lansing region attracts more than 5 million
visitors each year, generating an economic impact of
more than $682 million. The tourism and hospitality
industry is responsible for 11,000 jobs in the region. Most of our services are complementary, and our team
BRINGING EVENTS AND VISITORS works hard to ensure every event runs smoothly and
exceeds expectations.
TO LANSING
LANSING SPORTS COMMISSION
Our sales team promotes the region to event planners
to bring meetings and conventions to the Lansing The Lansing Sports Commission (LSC), a division
area. When an event planner reaches out with an RFP, of Choose Lansing, promotes economic growth by
our team crafts a proposal highlighting why Lansing is attracting a diverse range of sporting events to the
the perfect fit for each group. We highlight our state- Lansing region. The LSC is also committed to regional
of-the-art facilities, diverse entertainment options, destination development through the creation and
central location, and other factors that contribute to a maintenance of safe, high-quality athletic facilities.
successful and memorable event.
Once a tournament or competition is booked, the team
CUSTOMIZED EVENT SUPPORT provides a variety of services depending on each event’s
unique needs. The team assists with venue negotiations,
Once an event is booked, our services team steps in. marketing, program planning, volunteer recruitment,
They provide a variety of event services from venue and much more.
selection and logistics to vendor connections and
marketing support. Local expertise means our team can Contact us today to see how we can support your event
help with sourcing vendors, recommend unique venues in Lansing. Choose Lansing and plan on something
and activities, assist with booking speakers, and more. Greater! Learn more at lansing.org. l
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