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FOCUS ON TALENT                                                       FOCUS MAGAZINE | SEPTEMBER 2024





                                                   Lansing’s Top Young Professionals

                                                   Recognized During Annual 10 Over

                                                   the Next Ten Awards Ceremony

                                                   RECIPIENTS SELECTED ON COMMUNITY
                                                   INVOLVEMENT AND PROFESSIONAL

                                                   ACCOMPLISHMENT






              he 18th annual 10 Over the Next Ten Awards were   facilitated and marketed BWL’s second annual Cereal
              hosted on Tuesday, Sept. 17, at the University    for Summer Food Drive in 2023, which raised over 1300
        TClub of MSU. This event recognizes Greater             boxes of cereal for the Greater Lansing Food Bank.
        Lansing’s top 10 young professionals who are expected
        to significantly contribute to our community over the                     Darren Bardell is a producer at
        next ten years. This year’s event was sponsored by                        Rathbun Insurance. He is a current
        Independent Bank, Blue Cross Blue Shield of Michigan,                     board member of the Delta Waverly
        Martin Commercial Properties, University club of MSU                      Rotary, Big “I” Michigan Committee,
        and was co-hosted by the Lansing Regional Chamber                         For Good Foundation, and the
        of Commerce and Lansing 5:01. Michigan Premier                            National African American Insurance
        Events served as event management partner.                                Association (Detroit/Michigan Chapter).
                                                                                  He also mentors students through
        The 2024 10 Over the Next Ten Award recipients include:                   Lansing School District’s insurance
                                                                                  program and holds a Certified Tourism
                                                                Bardell
                          Ariel Backus is the director of sales                   Ambassador designation.
                          at Choose Lansing and has proudly
                          served the Lansing community for                        Elena Herrera is the owner of
                          almost a decade now. This year, she                     Ledger Ally. Her company was
                          completed her two-year term as                          the platinum winner of the 2023
                          President of the Grand Ledge                            Community Votes in bookkeeping
                          Rotary Club and continues to serve                      and earned a technical assistance
                          as Immediate Past President.                            contract with Motor City Match.
                          She is also a board member of                           Herrera balances entrepreneurship
                          Meeting Professional International                      with raising four children and
        Backus
                          (MPI) and Grand Ledge Shopping                          is passionate about supporting
        Tour and served as MSU Meetings and Events Club         Herrera           local communities, managing
        mentor in 2022.                                                           communications for the Latino
                                                                Business  Expo, and fostering Latino-owned businesses
                          Aurora Lemieux-McKissic is            in Michigan. Herrera is the currently the co-chair of
                          currently a student at LCC and        the Latino Business Conexión of Michigan, secretary &
                          Northwood University pursuing         fundraiser coordinator for Ballet Maria Luz.
                          a bachelor’s degree in business
                          management. She also works at the                       Gloria Duda is a commercial
                          Michigan Public Health Institute and                    loan officer at Michigan State
                          serves as the Lansing Area Economic                     Federal Credit Union. Duda is
                          Partnership’s business attraction                       a first-generation college grad
                          intern. Lemieux-McKissic has a                          who balances working full-time
                          passion for making connections and                      while getting her degree, all while
        Lemieux-McKissic
                          learning new things. She has served                     becoming a new mom. For almost
        on the Lansing School District’s Equity Advisory Board                    nine years at MSUFCU, Duda
        for the 2022-2023 school year and was a member of the                     has worked towards her goal of
        REO Town Commercial Association in 2023. She also                         becoming a commercial lender and
                                                                Duda
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