Page 24 - LRCC May FOCUS 2024

MEMBER NEWS

Does your community
First Lansing-Based Public feel scattered?

Relations Firm Celebrates
Milestone Anniversary 13 14 15 16 17 18 19

PUBLICOM COMMEMORATES 11 12 20
ITS 45TH ANNIVERSARY 21
THROUGH 2024 10 22
9
23
his year is special for marketing 8
communications firm Publicom 24
Tas it commemorates its 45th 7 25
anniversary in 2024. 6 26
5 1 27
Founded in February 1979 by Richard 4 3 2 31 28
Cole and David Hayhow, Publicom 30
was the first public relations firm in 29
Lansing, Michigan. It was established in
response to seeing the region’s critical O'Connor Connect the dots with strategic storytelling
and significant need for a PR firm
that could understand and be sensitive to the public policy
process. Publicom’s office was near the state capitol in
downtown Lansing for 20 years to effectively manage and
assist its government clients. Community-Building Creative

The firm moved away from
its public policy roots and
broadened its offering in
1995 when Jim Wardlaw
purchased the company, 5
and current president and
owner Lisa O’Connor joined
in 1996. Publicom is now a
fully integrated marketing
communications company
that provides strategic
planning, marketing research, creative services, advertising,
media planning and buying, in addition to public relations.

Shortly after diversifying its offering, the firm relocated to
downtown East Lansing in 1998, where it operated for 20
years. The office was moved to Okemos, Michigan, in 2019.

O’Connor attributes Publicom’s enduring success to
the team’s responsiveness and ability to effectively solve 82% of our active
problems for its clients, which has led to many long-term
client relationships. fleet are clean

“We’ve worked with some clients for over 20 years,” she said. emissions vehicles.
“We place a high priority on integrity and listening. Our job is
to make our clients’ lives easier by taking things off their ‘to These trucks aren’t just picking up trash.
do’ lists and developing solutions to their problems.” They’re helping keep the earth clean while doing it.

Year after year, the firm has produced award-winning work Learn more about how Granger cares for the earth at
for local, regional, national, and international clients with grangerwasteservices.com/eco
budgets of all sizes. l
24
24