Page 5 - Produk Skripsi Modul Product Knowledge - Pasca Revisi
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DAFTAR ISI



               PRAKATA ............................................................................... 1
               DAFTAR ISI............................................................................ 3

               PETUNJUK PENGGUNAAN E-MODUL ........................... 4
               PEMETAAN KOMPETENSI ................................................ 6
               PRODUCT KNOWLEDGE ................................................... 7

                 1.  Tujuan pembelajaran ........................................... 8
                 2.  Peran Guru .......................................................... 8
                 3.  Peran Orang Tua ................................................. 9

               MATERI PEMBELAJARAN ............................................... 11
                  A.  Pengertian Produk .................................................... 11

                  B.  Pengenalan Produk .................................................. 13
                  C.  Departemenisasi Produk.......................................... 24

                  D.  Produk Substitusi dan Komplementer ................... 45
                  E.  House Brand and Private Label .............................. 48
                  F.  Ringkasan .................................................................. 50

                  G.  Latihan ........................................................................ 52
                  H.  Glosarium ................................................................... 59

                  I.  Refleksi ....................................................................... 61
               DAFTAR PUSTAKA ............................................................ 63









       Modul Product Knowledge Siswa Alfa Class                              3
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