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STRATEGY FOR
CONTINUED GROWTH
MARKET INTELLIGENCE
Keeping track of our competition and the state of the ICT industry is an integral part of our operations. We believe collecting market
intelligence - analysis and analytics - can help us improve our business model and projections.
We use multiple sources of information to create a broad picture of the iVantage's existing market, customers, problems, competi-
tion, and growth potential for new products and services. Sources of data for that analysis include sales, surveys and social media,
among many others.
GOALS AND PROCESS
Market intelligence wil help us to answer questions about current and potential customers and competitors, and help usy deter-
mine internal goals. The Questions include:
Where should the company devote more resources?
Which markets should it try to infiltrate next?
Are there patterns to what our best customers buy?
What products could be cross-marketed to existing customers?
Into what demographic segments can the company push new and existing products?
Once this information is processed, we use it to make important decisions, including determining market opportunity and creating
market development metrics. The end product to this being beneficial and focussed delivery of products and services that are a
cut above the rest, as we strive to achieve our mission and meet our objectives.
