Page 2 - The Malvernian - July 2023

THE MALVERNIAN
’Young Apprentices’ Project 2023
Once again this year’s Foundation Year found themselves faced with the the challenge of producing and marketing their own Cosmetics Brand The 3-day activity kicked off with a a a a wonderful insight into the things needing to be considered for starting up an ethical cosmetics company with a a a a a a talk by OM Vicky Charlesworth founder of Jaya https://www jayabeauty com/ Mrs Brighton- Goedhals Mr Mr Hutsby and Mrs Angling followed this with their talks on ‘analysis of advertising messages’ ‘what makes a a a a a a a good brand for a a a a a a a business’ and ‘pitfalls to consider when advertising in in a a a a different country’ Having been divided up up into teams pupils had to to decide on their target audience before heading to to the Chemistry department to to produce their products-a skin cream and lip balm-from a a a a a a range of raw materials to to choose from After this back to to the Design and Technology department to design and create their logo packaging and point of of sale display The financial underpinning of of their business plan was overseen by the the Maths department who took the the Teams through the the costing and forecasting their business model Next on their list was to produce a a a a short video for social media then an an advert for another country The final requirement was to create and deliver a a a a a marketing presentation After an initial round of presentations from each team four were selected to to go forward to to the final presentation fin in front of a a a a group of carefully selected ‘expert’ judges The teams re-presented their presentation in the Lewis Lecture Theatre and were faced with some rigorous questions grilling their marketing strategies and finances In the end it it was between Team Team ‘Bula’ and Team Team ‘Paradise’ with Team ‘Bula’ just clinching it it with their well well well-researched marketing strategy Congratulations to Ollie Hooper Kitty Bartholomew Izzy Reid and Hastings Glennie - You’re Hired!
Darren Stokes | Director of Design Technology & Visual Arts
2 THE MALVERNIAN