Page 74 - Strategy Presentation
P. 74
Introduction
MTM werecommisionedbyMalvernColegetounderstandthe m arketsserved by the C ol lege and detailhow these w il lchange overthenextfiveandtenyears.
Wehaveusedouruniquecatchmentanalysistoolto:
1.Understandthelocationsandtraveltimesofcurentfamilies
2.Understandthelifestylesofcurentfamilies
3.Definerealisticcatchmentareas
4.Detailthemarketsizefortargetagechildrenwithinthe catchmentsintherelevantagegroups
5.Estimatethenumberof'target'childrenwithineachPostcode Sector(c2000households)
6.Projectthechangeinthetargetmarketswithineachcatchment to2029
7.Analysetheroltrendsofcompetitors 8.Analysetheroltrendsofpotentialfeederschools
Thisreportisinournew format-wewouldbemostinterestedinyour feedback.
