Page 72 - Strategy Presentation
P. 72
Conclusion
Competitors
Analysingtheroltrendsofcompetitorsshowsthathalfhavegrownoverthe periodwiththeremainderexperiencingloses.Theoveralmarketbetweenthese schoolshascontractedmarginalyindicatingthatthecurentmarketforpupilsis verycompetitivewithanumberofschoolsgrowingtheirheadcountsatthe expenseofothers.
BusRoutes
Theschoolisclearlylocatedinaveryruralocationwithlimitedlocalmarkets.As such,wehavesuggestedsevenpotentialbusroutestoencouragerecruitment. Wehaveasumedliveriedvehiclesandfocusedon7to12yearoldpupilsas thisistheagerangemostlikelytousetheprovision.Wedoappreciatethatthe inputoflocalknow ledge ises sentialhere asw e do notknow the localconditions whichmayprecludethesuggestedroutes.
Conclusion
Theschooldoesseem toberecruitingwelfrom itslocalmarketsbuttheseare limitedwithverylitleorganicmarketgrowthprojectedsuggestingtransport provisionswilbecrucialinencouragingfamiliestotraveltothesitefrom further afield.
