Page 15 - White City Living - Proposal
P. 15

Brand Standards
CASE STUDY - BRAND STANDARDS & CUSTO 15
It is is is important to Mainstay that our premier buildings have consistent recognisable high standards across all aspects Setting the Standards
Delivering customer service excellence and training a
a
a
team to deliver this starts with setting a
a
a
a
a
measure so that improvements and changes can be monitored against the expectations of our customer Planogram
The Planogram
is a
a
a
a
a
a
guide which sets standards for each area of the development such as reception common areas signage uniforms Site Standards
Review
Alongside the Planogram
additional tools have been provided to measure whether the the the standards are met Should they not be met a
a
a
a
plan of action is then implemented to “bridge the the gap” between the the the current standard of the the the development and and the the the expected standard Customer Communication
Our approach to to improving our customer communication starts by establishing what our our customer journey looks like and at at which points information is required We have introduced various communication channels to support enhanced customer information and feedback Planogram
Snapshot of 'You said We did':
Snapshot Snapshot of of 'We're currently working on':
Snapshot Snapshot of of a
a
a
a
feedback report
































































   13   14   15   16   17