Page 16 - White City Living - Proposal

Developing an Authentic Community
The benefits of of being part of of a a a community are well documented People living in in in communal properties can enjoy a a a sense of belonging improved well being engagement and friendship where they share similar values and a a common identity Our customers are increasingly choosing to to to buy into lifestyle propositions within mixed tenure developments that deliver high quality service driven communities for all stakeholders Diverse buildings and their open areas will have a a a a a a history that is is is reflected in fin in design finishes art and and furnishings and and many will have communal facilities and the ability to host events A lounge area area roof terrace courtyard play area area gym or spa can all combine to create an an exclusive experience Mainstay believes that excellence in in property management should be driven by building genuine relationships Our on-site team will get to know each resident individually and create personal connections Regular residents’ forums with the team will help to keep everyone informed and included in in in in decision making We aim to to set a a a a whole new standard of customer engagement and inclusiveness Top left & & bottom: Residents community events at Hemisphere & & Queen Mary’s Place Right: Children’s face painting event 16
For a a a particular property neighbourhood or area to succeed a community must
exist Without a community a development is just
a a place to live Jess Parmar
Associate Director Brand Standards & Customer Experience